Congrats, you’ve made a great decision to hire publicity help for your book! What does this mean for the future fate of your tome in The New York Times?
Well, I can assure you that your book will be sent to and received by The New York Times, but as you’ll hear over and over again, there is no guarantee it will be reviewed.
Hoping for a review in the holy grail of The New York Times is a very respectable dream. But there are few hurdles to cross to attain this. They have a long list of rules before you can even be deemed eligible for consideration: Is your book self-published? Is it a paperback? Could it be considered a ‘how-to’ book? Is your book just published or did you have galleys several months in advance of publication?
All of these factors weigh into decisions for “review-able” books by the staff and editors at The Times. Unfortunately, the rules are rather strict and if you answer yes to any of the above your chances of a review in the big books section have just been slashed considerably.
There is hope!
That doesn’t mean there isn’t hope for your book. Not at all. Keep in mind your target audience: who are they? Let’s find them somewhere else!
Your parenting book may be much better served with a smattering of mommy-bloggers and attention on the Huffington Post and Parents.com. Your career advice will be more welcomed among business reporters and offering guest posts with triple digit sharing on social media channels on the places like Monster.com or FastCompany.com. Are you a management guru? Reach your book buying audience through HBR.org or BusinessWeek.com.
One Thing to Remember
Your audience is out there in many more places than the just one book review section. Targeting the right outlets is key.
What are your experiences?
Who is your target audience? What do they read, click, or share?