Many people hire publicist to garner media exposure for their new book, their business, a new initiative or product/service. But no matter what reason for hiring publicity help, the bottom line is the same -- everyone wants results!
This is where things can sometimes get a little confusing… or downright ugly!
To avoid misperceptions be sure to establish an open communication about realistic expectations before you even begin. Trust me, it saves time, money, and disappointment in the end.
Over the years I’ve come across many different levels of expectations from clients. I’ve compiled a list of the most common assumptions.
Did I tell you I hired a publicist?! Now:
My book is going to be reviewed in The New York Times.
Will definitely be a bestseller.
I’m going to be on Oprah/Colbert/Good Morning America/#1 rated TV show of the moment.
I can sit back and watch the magic happen.”
She says I’m guaranteed to be on TV.
I can retire.
There is so much to say about each one of these ideas, maybe it’s best to break them out individually.
Over the next few months, I’ll address each of these… and maybe more!